Use casesResearch
Hear about a competitor's move first, not late
Mitra watches your competitors in the apps you already use. Every Monday at 8am the agent reads ranking changes in Ahrefs and new mentions on Reddit, then posts only what is genuinely new to Slack. Each item carries one line on why it matters.
Every Monday at 8am, check my three competitors' rankings in Ahrefs and new mentions on Reddit. Post anything new to #marketing with a line on why it matters.
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What the agent actually does.
Read the ranking changes
The agent reads where each competitor moved since last Monday: keywords gained, positions lost, new pages picking up traffic.
Search Reddit for mentions
It reads enough of each thread to know whether it is a complaint, a recommendation or a launch.
Drop what you already know
This week is compared against last week, and anything already reported is left out.
Write why it matters
Each surviving item gets one line: which page lost ground, which keyword is contested, what the thread asks for.
Post it to #marketing
The digest lands in Slack before the week starts, and every run is recorded so you can trace a claim.
Make it yours.
For the marketer who means to watch the competition every week, and drops it the moment the week gets busy. Change any of this by saying so — there is nothing to rewire.
- Track a fourth competitor, or swap one out, by editing the list.
- Move the run to Friday, so the week closes with the picture.
- Say nothing on weeks when nothing changed.
Questions, answered.
How do I automate competitive intelligence without drowning in alerts?
Can Mitra tell me why a competitor's change matters?
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